RESEARCH + STRATEGY | SERVICE DESIGN
Reinventing The Wayfinding Experience At Memorial Sloan Kettering Cancer Center
Navigating through the cancer center at the hospital was not an easy experience for patients. In this design planning workshop we assisted Memorial Sloan Kettering Cancer Center (MSKCC) in providing a system that would put the needs of patients and families first as well as give clear, concise information through easy to follow directions. We designed a wayfinding experience that made patients feel confident, welcome, and at ease in a way that accommodates MSK’s complex architectural needs, naming conventions, and brand guidelines.
CORE77 Design Award: Strategy & Research, Student Runner Up 2015
Team: Natalie Scoles, J.M. Downey, Anushree Jain, John Lee, Nabila Norwin, Andrea Zúñiga
Advisors: Jeremy Alexis, Masha Safina
THE PROBLEM
Wayfinding at the hospital left patients confused and frustrated. They felt lost or intimidated with information. We wanted to assist MSK in providing a system that would put the needs of patients and families first as well as give clear, concise information through easy to follow directions.
We also felt any solution should apply to diverse environments and grow over time as new MSK environments are built.
THE PROCESS
Throughout the 15 week process we used many methods and techniques to gather information, gain insights and get inspiration including: observation and immersion in the space; stakeholder interviews with staff, patients, and caregivers; an ideation workshop; and 2 prototyping trips including in-hospital prototyping, digital prototyping, feedback and intercepts.
THE SOLUTION
We created a design strategy along with specific design recommendations to help MSK move forward in implementing a plan for way finding throughout it facilities.
We also designed a diorama to demonstrate how our design recommendations work as a system throughout a space.
FINDINGS
STRATEGY
DESIGN RECOMENDATIONS
